While modest fashion in the Muslim world sometimes refers to outfits which might be much less revealing and canopy sure areas of the physique, interpretations range in several cultures. The definition of modest fashion can also be “personal and subjective” to the particular person, added Vivy. “It’s very difficult to define modest fashion. What we offer are clothes with loose silhouettes, with longer hemlines that are more covered. Less is more, and so far, that has worked well. We’re not trying to define modesty for anyone, we’re just offering what we think women might want.”
Vivy wants Duck to be a brand not only for ladies who put on the hijab. “We have customers who wear our tops with shorts, or our scarves as a top to the beach. It’s really up to individuals to style our products.”
When increasing into completely different markets, there are additionally design preferences and tastes that Duck wants to take into consideration. “In the UK, they don’t really wear a lot of prints. In Asia, they are more accepting of loud designs,” shared Vivy. “These are things we learn along the way. We might have to create a special line of products for different markets, which makes supply chain a bit more complicated.”
To higher perceive her prospects throughout the world, Vivy holds occasional in-person meet-ups throughout her travels. “As a founder and an entrepreneur, I’m always curious about my customers. I always want to get their feedback. What do they like and more importantly, what do they not like?”
https://www.channelnewsasia.com/people/vivy-yusof-duck-lilit-fashion-valet-3785046