Just a little over 4 months after Oscar Mayer introduced that its iconic Wienermobile can be known as the “Frankmobile,” the firm is returning to its roots and altering the title back.
“It was a franktastic summer celebrating our 100% beef franks with the Frankmobile from coast to coast,” Kelsey Rice, an affiliate director at Oscar Mayer, instructed Fox News Digital.
However, “like many of you,” she added, “we miss our original icon. Kicking off last week, we’re welcoming back the Wienermobile,” she stated.
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In May, the firm — primarily based in Chicago since 2015 — introduced that, for the first time in the 87 years of the Wienermobile, the car would have a reputation change.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” stated Stephanie Vance, an affiliate model supervisor at Oscar Mayer, in a May 17 press launch.
The Wienermobile title is back, simply 4 months after Oscar Mayer introduced the car can be often called the “Frankmobile.” (Whitney Curtis for The Washington Post through Getty Images)
“This summer, it’s time to highlight another fan-favorite: our delicious 100% beef franks,” she stated in May.
At the time of the preliminary title change, a spokesperson for Oscar Mayer instructed FOX Business that the model needed to see if the rebrand “cuts the mustard with its fans.”
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The authentic Wienermobile was the brainchild of Carl Mayer, nephew of founder Oscar Mayer, says the firm’s web site.
In 1936, Carl Mayer “came up with the idea of a 13- foot metal hot dog on wheels to transport the company spokesperson.”
A circa Fifties-era iteration of the Wienermobile. Oscar Mayer not too long ago introduced that the “Frankmobile” would as soon as once more be often called the “Wienermobile.” (Getty Images)
General Body Company of Chicago, Illinois, made the first Wienermobile. It “featured open cockpits in the center and rear.”
Four years later, the Wienermobile acquired security upgrades in the type of a glass enclosure for the driver and passengers, stated the web site.
During World War II, the Wienermobile was briefly retired attributable to gasoline rationing.
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Since its debut, the Wienermobile has undergone varied structural and security modifications, says its web site.
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The fleet of six Wienermobiles travels the nation to advertise Oscar Mayer, and their areas might be tracked on the Oscar Mayer web site.
Those employed to drive the Wienermobile are often called “Hotdoggers,” says the web site.
The job utility posted on Oscar Mayer’s Wienermobile web page says that Hotdoggers are employed on a full-time foundation for a interval of 1 12 months.
In addition to driving duties, “Hotdoggers” are model ambassadors for Oscar Mayer. They should have an “appetite for adventure and are willing to see the country through the windshield of the Oscar Mayer Wienermobile.”
“Wienermobile vehicles travel through all regions of the country visiting big cities and small towns alike, bringing miles of smiles to millions,” says Oscar Mayer’s homepage.
Cortney Moore of Fox News Digital contributed reporting.
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