People stroll previous a billboard commercial for YouTube in Berlin, Germany, on Sept. 27, 2019.
Sean Gallup | Getty Images
Teenagers within the U.S. are glued to YouTube and TikTookay, with practically 1 in 5 saying they use the video-streaming apps “almost constantly,” in response to a survey on the social media and web habits of youngsters printed Monday by the Pew Research Center.
The survey confirmed that YouTube was probably the most “widely used platform” for U.S.-based youngsters, with 93% of survey respondents saying they recurrently use Google’s video-streaming service. Of that 93% determine, about 16% of the teenage respondents mentioned they “almost constantly visit or use” YouTube, underscoring the video app’s immense recognition with the youth market.
TikTookay was the second-most in style app, with 63% of teenagers saying they use the ByteDance-owned short-video service, adopted by Snapchat and Meta’s Instagram, which had 60% and 59%, respectively. About 17% of the 63% of respondents who mentioned they use TikTookay indicated they entry the short-video service “almost constantly,” the report famous.
Meanwhile, Facebook and Twitter, now generally known as X, will not be as in style with U.S.-based youngsters as they have been a decade in the past, the Pew Research research detailed.
Regarding Facebook specifically, the Pew Research authors wrote that the share of teenagers who use the Meta-owned social media app “has dropped from 71% in 2014-2015 to 33% today.” During the identical interval, Meta-owned Instagram’s utilization has not made up the distinction in share, rising from 52% in 2014-15 to a peak of 62% final yr, then dropping to 59% in 2023, in response to the agency.
The researchers discovered that teenage women have been extra possible to make use of apps akin to BeReal, TikTookay, Snapchat and Facebook than their male friends. Teenage boys, then again, have been extra possible to make use of video game-centric messaging and social apps akin to Discord and Twitch.
Regarding race and ethnicity, the survey discovered that about 80% of Black youngsters use TikTookay, in comparison with 70% of Hispanic teenagers and 57% of white teenagers. Hispanic teenagers are additionally extra possible to make use of the Meta-owned WhatsApp messaging service than Black or white teenagers, the report famous.
Ultimately, the newest research on teen use of social media was much like final yr’s report, which Pew Research mentioned indicated that “teens’ site and app usage has changed little in the past year.”
“The share of teens using these platforms has remained relatively stable since spring 2022, when the Center last surveyed on these topics,” the authors wrote. “For example, the percentage of teens who use TikTok is statistically unchanged since last year.”
The Pew Research survey was based mostly on the responses of practically 1,500 13- to 17-year-olds between Sept. 26, 2023, and Oct. 23, 2023.
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