Wool now ranks among the top three most desirable fabrics in the fashion and sportswear worlds as consumers “increasingly reject synthetic fibres” and embrace more sustainable materials.
https://thewest.com.au/countryman/wool/woolly-good-merino-wool-in-the-worlds-three-most-desirable-fabrics-as-consumers-seek-out-sustainable-options-c-20575245
Woolly good: Merino wool on this planet’s three most fascinating materials as shoppers hunt down sustainable choices | USAEMALL.com
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