When it involves turkey, Melissa Clark is an skilled. She’s an award-winning cookbook writer, and a meals columnist at The New York Times. Ahead of Thanksgiving, she confirmed Sanneh her newest recipe: “reheated” turkey.
“Every year, I get so many emails, letters: ‘I have to make my turkey ahead and drive it to my daughters, my son-in-law, my cousin, my aunt,'” Clark mentioned. “So, I brought this up in one of our meetings, and my editor said, ‘Okay, go with it.'”
“That looks really juicy,” mentioned Sanneh. “I’m no expert, but if you served that to me, I would’ve no idea that was reheated.”
As a child, Clark grew up cooking with Julia Child cookbooks, splattered with meals: “Oh my God, those cookbooks, they’re like, all the pages are stuck together. You can’t even open them anymore!”
Over the years, Clark has contributed greater than a thousand recipes to the paper. Of course, The New York Times is not primarily identified for recipes. The paper, which has almost ten million subscribers, launched the NYT Cooking app in 2014, and began charging additional for it three years later. It now lists greater than 21,000 recipes, from a peanut butter and pickle sandwich, to venison medallions with blackberry sage sauce. Dozens of recipes are added every month.
Emily Weinstein, who oversees cooking and meals protection on the Times, believes recipes are an essential a part of the paper’s enterprise mannequin. “There are a million people who just have Cooking, and there are millions more who have access to Cooking, because they are all-in on The New York Times bundle,” she mentioned.
“And at a basic price of about $5 a month, that’s pretty good business,” mentioned Sanneh.
“Seems that way to me!” Weinstein laughed.
And the subscribers reply, typically energetically. “We have this enormous fire hose of feedback in the form of our comments section,” mentioned Weinstein. “We know right away whether or not people liked the recipe, whether they thought it worked, what changes they made to it.”
Clark mentioned, “I actually do read a lot of the notes – the bad ones, because I want to learn how to improve, how to write a recipe that’s stronger and more fool-proof; and then, the good ones, because it warms my heart. It’s so gratifying to read that, oh my God, this recipe that I put up there, it works and people loved it, and the meal was good!”
Each recipe the Times publishes have to be cooked, and re-cooked. When “Sunday Morning” visited Clark, she was engaged on turkeys #9 and #10 – which could clarify why she is taking this Thanksgiving off.
“This year, I’m going to someone else’s house for Thanksgiving,” Clark mentioned.
“And they’re making you a turkey? They must be nervous,” mentioned Sanneh.
“Not at all.”
“I guarantee you that home chef right now is already stressing about this.”
“Um, he has sent me a couple of texts about it, yeah!” Clark laughed.
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Story produced by Mark Hudspeth. Editor: Joseph Frandino.
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