The weeks till Christmas will not be the one factor individuals are counting. With present inflation, individuals are stretching their greenback so far as they will.
“Consumers are going to be looking for those kinds of deals,” stated Marvin Ryder, a McMaster University professor of Marketing and Entrepreneurship. “How can they stretch their dollar and get maximum return, but I think there will be lots of those opportunities and that’s part of my optimism. I think the retailer understand how to play the game.”
Regina resident Rachel Neslan stated she has been pressured for months and is questioning the place she goes to give you the funds to Christmas store.
“We can hardly afford the groceries that we need to get,” stated Neslan.
In order to chop down on prices, Neslan and her husband are limiting what number of items they’ve to purchase.
“So doing Secret Santa … only having to buy one gift per family has helped,” she stated.
Regina resident Kelly Fairbairs stated she and her husband persist with a routine round vacation procuring.
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“It helps with a plan a little bit,” she stated. “We tend to make it work in either direction … I like to buy things on sale …I try to think as far in advance as I can just so we aren’t hit with one giant bill right at Christmas time.”
According to the Retail Council of Canada (RCC) Leger Holiday Shopping Survey 2023, 88 per cent of Canadians are planning to buy extra proactively this season.
With 52 per cent trying to find gross sales, 41 per cent planning prematurely, 20 per cent saying they’re sticking to a strict finances.
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