U.Ok. tech startup Synthesia unveiled a brand new vary of AI-generated avatars that may convey feelings like happiness, disappointment, and frustration.
Synthesia
Nvidia-backed synthetic intelligence agency Synthesia on Thursday unveiled a brand new wave of AI-generated digital avatars that may convey human feelings utilizing a person’s textual content inputs.
The firm mentioned its “Expressive Avatars” can blur the traces between the digital world and actual characters. It goals to get rid of cameras, microphones, actors, prolonged edits and different prices from the skilled video manufacturing course of. Synthesia has a studio in London, the place actors learn scripts in entrance of a inexperienced display screen to coach the system.
In one demonstration, the corporate confirmed three traces of textual content being inserted into its platform — “I am happy. I am sad. I am frustrated” — after which the AI-generated actor within the video responded by studying the textual content within the tone of every corresponding emotion.
The firm’s expertise is utilized by greater than 55,000 companies, together with half of the Fortune 100, to make digital avatars for company shows and coaching movies, in accordance with Synthesia.
Founded in 2017, Synthesia raised $90 million from traders final yr at a valuation of round $1 billion, making it certainly one of Britain’s more moderen AI “unicorn” companies. Accel, Kleiner Perkins, GV, FirstMark Capital and MMC are additionally shareholders.
The firm addressed issues over how its movies may be used to create faux information content material, saying publishers should enroll as enterprise clients to make artificial avatars. Content made with its expertise is vetted by moderators.
Synthesia does not publicly disclose pricing for its enterprise clients.
The firm additionally requires all of its new purchasers to endure an intensive “Know Your Customer” course of much like that utilized by the banking trade, which helps forestall unhealthy actors from creating faux firm profiles to unfold misinformation.
Synthesia mentioned it is already making ready for the upcoming world elections and has applied a variety of controls to make sure its platform is not abused by hostile actors looking for to govern the result of assorted votes.
The firm can also be part of the Coalition for Content Provenance and Authenticity — a corporation of AI firms that goals to implement content material credentials and digital “watermarking” of AI-generated content material to make sure viewers know that what they’re taking a look at is made by synthetic intelligence and never by a human.
https://www.cnbc.com/2024/04/25/nvidia-backed-synthesia-unveils-ai-avatars-that-can-be-generated-from-text.html