General view of the products during Once Upon A Farm Refrigerated Oat Bar Launch Event at 1 Hotel Brooklyn Bridge on Oct. 7, 2023 in Brooklyn, New York.
Jamie McCarthy | Getty Images
Jennifer Garner’s baby food company Once Upon a Farm announced on Monday it has filed a registration statement with the U.S. Securities and Exchange Commission (SEC). It intends to list its common stock under the ticker “OFRM” on the New York Stock Exchange pending approval.
The company increased its six-month revenue as of Jun. 30 by 66% according to its IPO filing. The company acknowledged in the filing that it has a “history of losses, and we cannot be certain that we will achieve or sustain profitability.”
Goldman Sachs and J.P. Morgan are acting as joint lead underwriters for the proposed offering, the company shared in a statement.
Founded in 2015 by Cassandra Curtis and Ari Raz, Once Upon a Farm sells food for babies and kids, according to its website. They founded the company with a mission to provide nutritious and convenient food for babies before expanding their offerings to children of all ages.
The Berkeley-based company sells a variety of refrigerated pouches and oat bars, frozen meals, and pantry snacks. All of its over 115 products are organic, non-GMO, contain no added sugar, and are free from artificial flavors, colors, and preservatives, the company said in a statement.
A 15-pack of their best-selling Dairy-Free Smoothie Variety Pack retails for $61.50, according to its website.
Garner, a Golden Globe Award winner known for her starring role as Sydney Bristow in the ABC spy drama Alias, joined Once Upon a Farm as a co-founder in 2017. She posts about her family farm in Locust Grove, Oklahoma, which the company says is a source of inspiration for their products, to her personal Instagram account.
Once Upon a Farm did not immediately respond to a request for comment.
https://www.cnbc.com/2025/09/29/jennifer-garners-company-once-upon-a-farm-files-for-ipo.html
