Shares of grocery delivery service Instacart dropped about 7% in extended trading on Wednesday, following a report that said the U.S. Federal Trade Commission has begun an investigation into the company’s pricing practices.
The FTC sent a civil investigative demand to Instacart, Reuters reported, citing unnamed people.
“The Federal Trade Commission has a longstanding policy of not commenting on any potential or ongoing investigations,” the FTC told CNBC in a statement. “But, like so many Americans, we are disturbed by what we have read in the press about Instacart’s alleged pricing practice.”
A study released last week showed that prices for the same products in the same supermarkets that work with Instacart can vary by around 7%, which can result in over $1,000 in extra annual costs for customers. Instacart responded by saying that retailers determine prices listed in the app.
In 2022, Instacart spent $59 million to acquire Eversight, a company specializing in artificial intelligence-driven pricing and promotions for retailers and consumer packaged goods. Instacart sought to “create compelling savings opportunities for customers in real-time” with Eversight, according to a regulatory filing.
Earlier on Wednesday, Robert Garcia, a U.S. House Democrat from California, sent a letter to Instacart CEO Chris Rogers asking for a report on how the company sets prices.
“It is unconscionable that corporations are adding to Americans’ financial strain with algorithmic — and potentially surveillance — pricing,” wrote Garcia, who is ranking member of the House Committee on Oversight and Government Reform.
Instacart did not immediately respond to a request for comment.
— CNBC’s Annie Palmer contributed to this report
https://www.cnbc.com/2025/12/17/instacart-sec-probe-pricing-tool.html
