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Alphaville stays dissatisfied by the continuing lack of “just close the fucking door” references from the sellside, regardless of our promise of a particular prize to the primary who will get one printed.
But Goldman Sachs’s David Kostin has managed to work in a number of Taylor Swift references into his 2024 outlook, and for visitors causes that’s in all probability even higher, so right here we’re.
The report — titled “All You Had To Do Was Stay” — goes into Goldman’s US fairness forecasts, and is usually knowledgeable by the funding financial institution’s beatific outlook for the economic system and Kostin appreciation for Tay-Tay.
The launch of singer-songwriter Taylor Swift’s “Eras” tour represented probably the most notable cultural occasions of 2023. Global ticket gross sales are estimated to exceed $1 billion. The tour’s financial multiplier impact is critical. As proof, the Federal Reserve Bank of Philadelphia particularly famous in a current Beige Book commentary that “May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.”
The Eras tour will conclude in late November 2024, roughly similar to the 12-month horizon of the market forecast on this report. As homage to the worldwide icon, our 2024 US Equity Outlook is subtitled “All You Had To Do Was Stay” — invested. The title of the music from Taylor Swift’s 1989 album displays our baseline forecast that regardless of intermittent volatility, fund managers will finally be rewarded for staying invested by the top of subsequent 12 months.
Yes, it’s a tortuous reference. But FTAV is in no place to throw stones. If you need extra element, you’ll find the total report right here.
In substance, the GS forecasts are an honest match for the traditional sellside prediction sample of both “higher, then lower” or “lower, then higher” (with the notable exception being Tom “higher, then even higher” Lee and Albert “lower, then FUBAR” Edwards).
Here is The Story of US shares (sorry) in chart kind:

That’s as a result of Kostin thinks still-resilient financial progress and looming presidential election will preserve buyers cautious within the first half of 2024, however the precise election and the primary charge cuts will pressure buyers to Shake It Off and push them again into shares (markets are bizarre, OK). The End Game is the S&P 500 at 4,700.
But the 5 per cent total acquire Kostin predicts signifies that We Are Never Ever Getting Back Together with the Jan 2022 excessive (at the very least within the coming 12 months). If you suppose the factitious intelligence craze would possibly get us Out Of The Woods then Kostin has some unhealthy information, at the very least for the close to time period.
Generative synthetic intelligence (AI) represents one potential driver of company earnings upside, however most often it’ll have restricted affect on profitability subsequent 12 months. Certain corporations have been apparent near-term beneficiaries of the AI-driven demand for computing energy to run AI massive language fashions. Other corporations are potential long-term beneficiaries that will expertise an EPS increase from the affect of AI adoption on labor productiveness in coming years.
OK OK, sufficient painful Swift references. Goldman’s forecasts are moderately consistent with what we’ve seen so removed from the remainder of the sellside, with the caveat that the year-ahead outlook tsunami has solely simply began.
UBS additionally forecasts 4,700 for the S&P 500 on the finish of 2024, Wells Fargo has a goal vary of 4,600-4,800, which is a not-very fancy approach of claiming “4,700, probs, maybe, dunno”. Morgan Stanley’s Mike Wilson is slightly gloomier, and predicts it’ll finish flat on the 12 months at 4,500.
In different “news” — and we all know that is going to return as a significant shock to some Alphaville readers — Pimco thinks equities are a tad costly however bonds look simply plain superior.
In truth, the world’s largest fastened income-focused funding group “strongly” favours fastened earnings, thinks the case for fastened earnings is “compelling”, and reckons that is an “optimal time to consider overweighting fixed income in asset allocation portfolios”, in accordance with its 2024 market outlook. So there.
Further studying:
— Why is it so laborious to work out how a lot cash Taylor Swift is making? (FTAV)
https://www.ft.com/content/5b3caa0c-d45d-4c45-9b2e-d16496c0282d