Why This Partnership Stands Out
Partnering with Crypto.com, Fanatics provides U.S.-regulated event contract trading to millions of mainstream sports fans and users. According to the official Fanatics website, the global sports platform reaches over 100 million sports fans and hundreds of professional leagues and teams. With the platform’s user-friendly interface, people can engage in fan-led trading markets without any crypto trading experience.
Meanwhile, CDNA offers real-time sentiment analysis and pricing for event contracts with clear terms and settlement processes. It also builds Fanatics Markets’ regulatory foundation in the U.S., allowing Fanatics to introduce sports finance prediction markets to previously unserved states.
Upcoming Features in Phase Two
Fanatics Markets launches in two phases, with the first phase already finished. The initial phase established the main prediction markets trading experience with live contracts across sports, finance, economics, and political events.
The second phase, scheduled for early 2026, will introduce additional contract categories. Upcoming market coverage includes crypto, equities, IPOs, climate, technology developments, pop culture, films, and music-related outcomes.
Fanatics Markets Risk and User Protection Tools
The Fanatics Markets platform launched with responsible risk management tools to help all users stay in control of their trading. The app encourages users to utilize these tools and resources as needed.
Deposit limits allow users to set boundaries on the amount of money they can add to the platform. Fanatics Markets also offers in-app session limits, allowing users to control how much time they spend on the platform.
Users can also reduce usage and exposure to Fanatics Markets using the platform’s timeout and self-exclusion features. During timeouts, users’ accounts are temporarily disabled for a period of 3-365 days. Self-exclusion offers a longer break from the platform, allowing users to block access for 1 year, 5 years, or “Lifetime.”
Insights from Crypto.com and Fanatics Leadership
Executives from both Crypto.com and Fanatics shared their ideas and insights on the recent strategic partnership and Fanatics Markets.
Travis McGhee, Crypto.com’s Global Head of Predictions, emphasized the company’s early entry into regulated prediction markets and its focus on compliance. In summary, Crypto.com views the partnership as an extension of its licensed derivatives capabilities, providing Fanatics users with regulated access to event-based contracts.
Matt King, CEO of Fanatics Betting and Gaming, described Fanatics Market as a platform focused on accessibility and engagement. He emphasized its function in providing fans with a simple and rewarding way to profit from sports and culture outcomes if their predictions are correct.
Fanatics’ Digital Markets Expansion Strategy
Before it became the popular global sports platform it is today, Fanatics was an e-commerce sports merchandiser and retailer that had partnered with teams and leagues. In recent years, the company expanded into live events, gaming, collectibles, and fan experiences.
Earlier this month, Fanatics reached a $31 billion valuation in its latest funding round, according to The Wall Street Journal.
With Fanatics Markets, Fanatics adds another channel for fans to engage with their favorite teams and for mainstream users to participate in prediction markets. This platform is integrated into the broader Fanatics ecosystem, enabling current users to log in and access the same wallet across other products.
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