Speaking on the red carpet, the 28-year-old said she felt “excited and honoured” to collaborate with the Tourism Authority of Thailand (TAT), adding that she hoped to showcase a new side of Thailand and work with the agency to support tourism and take it “further than before”, reported Thai outlet The Nation.
Her appointment comes as part of TAT’s Feel All The Feelings campaign, which centres on the emotions travellers experience throughout their journeys in Thailand. The campaign highlights how each destination offers a unique mix of feelings and values, from cultural heritage and spirituality to natural beauty and everyday local life.
At the event, TAT governor Thapanee Kiatphaibool said that Lisa’s influence as a global celebrity makes her an exceptionally effective ambassador. “Whatever Lisa does, everyone knows, and everyone wants to follow. It’s the most powerful strategy ever employed by us,” Thapanee said at the campaign launch.
https://www.channelnewsasia.com/entertainment/blackpink-lisa-thailand-tourism-ambassador-5900066
