Almost half of Brazilian investors have put their money into crypto, a new survey has found, with adoption rising in the wider Latin American region.
Most of the survey respondents said they were turning to crypto in hope of making “big” returns on their investments.
Brazilian Crypto Interest on the Rise
The survey, conducted by Locomotiva, was commissioned by the crypto exchange Binance, the Portuguese-language media outlet Livecoins reported.
The researchers found that interest in cryptoassets has now risen higher than demand for stocks, private pensions, government bonds, and even foreign currencies.
The survey compilers said that they spoke to 1,000 people aged between 25 and 45 with “investments in addition to cash savings.”
The results showed that crypto investments are equal in popularity with investment funds. But crypto’s popularity outpaces high interest-bearing payment accounts and private bonds.
The data also shows that 55% of respondents said they have made at least three forms of investment.” The remaining 45% said they have made “four or more types of investment.”
Liquidity a Draw
While most investors said that the hopes of “high returns” had motivated them to buy crypto, others said they were attracted to the crypto market’s “high liquidity.”
Others still said they felt crypto offered them “independence from the traditional financial system” and “secure transactions.”
The study’s authors noted that crypto investment levels were noticeably higher among men, as well as people with higher levels of education.
People with higher levels of income and knowledge about investments also tend to prefer crypto as an investment tool, the authors added.
Cryptocurrency adoption in Latin America is on the rise, with more investors diversifying their portfolios, according to report from @Bitso.#LatinAmerica #Adoptionhttps://t.co/YSNDJhTlPS
— Cryptonews.com (@cryptonews) March 13, 2025
They explained that 62% of respondents said they think domestic brokers and crypto exchanges are “safe and reliable.”
The survey comes hot on the heels of another study, conducted by Datafolha and Paradigma Education, which found that 16% of Brazilians have made crypto investments.
And a March survey by the crypto trading platform Bitso revealed that the firm’s Latin American clientele had grown by 12% in 2024.
The platform said that 38% of its users now have holdings in at least three different cryptoassets.
Late last month, the Brazilian Senate said that it was preparing to hold a public hearing on crypto regulation.
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